Stay current on team news, product releases, travel stories, guides, and more.
Dimitri Poulos is Reinvigorated After Losing Red Bull Sponsor
“I can't tell you where it is,” says Dimitri Poulos referencing this session in the clip. “It was really big and shitty everywhere but when I pulled up to the...
Current World #3 Brisa Hennessy Talks Overcoming Health Challenges to Surfing in the Olympics
Thiago Diz/World Surf League via Getty Images Alot can change in a year. Currently World No. 3 Brisa Hennessy started this year as a season wildcard after falling off tour...
Cole "The Hammer" Houshmand the next California Surfer Headed to the WCT
In 2017 while attending US Champs down at Lower Trestles, I was fortunate enough to catch a heat featuring the young and then lesser known of the very deep talent...
Pro-Lite Celebrates 40 Years of Surfboard Bag Innovation (1982-2022)
40 Years of Pro-Lite... Still Driven by the Journey Since 1982 WHAT A LONG STRANGE TRIP IT'S BEEN... 2022 marks 40 years of the brand that started the...
Surfboard Baggage Fees by Airline 2022 - What to Look For and how to Avoid Excessive Boardbag Travel Costs
It’s springtime here at the Pro-Lite International HQ in Ventura, CA which means bad winds, minimal swell with cold water, and time spent at our desks trying to...
The Pro-Lite Gift Givers Guide For The Traveling Surfer
Finding the right holiday gift can be tough. Sure, a Christmas list comes in handy with our children, as they can be fixated on the very product they want to...
Building The Revolution: Interview With Co-Owner of Pro-Lite Micah Bundy
Location: Ventura, CA Interviewee: Micah Bundy Job Title: Co-Owner / Product Developer How has surf retail changed since your days at Ventura Surf Shop? MB: I was working at...
Pro-Lite Team Rider Matt Becker on Maverick's and Commercial Fishing
Pro-Lite team rider Matt Becker grew up surfing in Santa Barbara, CA. His dad taught him to surf as soon as he could swim. As a kid, he did Junior...
Pro-Lite's 'Hendo' Discusses Surfboards and Building Surfboard Bags That Last on "The Wire" Podcast.
Mike "Hendo" Henderson of Pro-Lite recently sat down with Firewire Surfboards on an episode of their podcast to discuss some of his favorite board models and what goes into...
Selecting the Right Surfboard Leash with Timmy Reyes
As an extensive traveler and tour competitor, Timmy Reyes lives a very nomadic lifestyle. Although Timmy hails from Huntington Beach, CA he's no stranger to large surf as well. ...
Timmy Reyes's 5 Tips on Packing your Surfboard Travel Bag
With over 20 years of professional surfing experience and nearly 30 years of surf travel under his belt, Pro-Lite team rider Timmy Reyes has logged his fair share of airline miles....
Cam Richards Nearly Scores a Perfect Heat at Volcom Pipe Pro
Pro-Lite team rider Cam Richards had a stand out performance during day 3 of the recent Volcom Pipe Pro. The waves were a solid 6-8ft and continued to produce perfect barrels...