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Ventura CA. Pro-Lite, a leading surf accessory brand, is proud to announce the addition of Matt “Wilko” Wilkinson to its roster of global athletes. A fixture on the World Championship Tour (WCT) since 2010, Wilkinson is widely known for his lethal backhand surfing as well as his candid approach to life on the WCT.   "We here at Pro-Lite have been fans of Wilko for a while now - even prior to his arrival on the world tour,” said Sales and Marketing Director Mike “Hendo” Henderson. “He brought a really fun and irreverent vibe to the world tour from day...

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Pro-Lite Int. Inks Deal With New York’s Balaram Stack Pro-Lite Int.’s global roster of talent for 2018 now includes Balaram Slack, one of New York’s finest surfing bi-products.  Known for being a stand out in both small surf and waves of consequence, Stack’s reputation precedes his arrival on the Pro Lite team. “Pro-Lite is thrilled to add a guy like Balaram to the team” said Mike “Hendo” Henderson, Pro Lite’s Marketing and Sales Director. “As long-time fans of his surfing, we were stoked to seize this opportunity and bring Bal into the fold. It’s been exciting for us to bring...

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Congratulations to team rider Brisa Hennessy for going back to back in the girls u18 ISAWorld Championships! Along with team rider Summer Macedo also bringing home the bronze! Congrats to Hawaii team rider Cody Young for bringing home bronze in boys u18, Samantha Sibley for bronze girls u 16 for USA, and Keanu Chris for taking home bronze in U16 for Japan! Honorable mention to Cole Houshmand for just missing the u18 final, but helping bring home team gold for USA! We are proud of you all!! You can watch a highlight of the finals day below and even more here: http://isaworlds.com/juniors/2017/en/   

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To be a surfer, is to be a nomad. The eternal yearning for new waves, white sand beaches, and warm water is ingrained into a surfers’ ethos like the bloodlust of a bullfighter. Which makes for countless hours in foreign airports and the necessary evil of surfboard travel bag fees. But luckily, two major airlines have just lightened the burden of bringing boards to faraway lands. Hawaiian Airlines and Alaska Airlines both recently adjusted their boardbag policies with the consumer in mind. On Alaska, boardbags will now cost $25, so long as it’s under 50 pounds. And on Hawaiian, surfers can...

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Watch Pro-Lite team rider Mitch Crews doing a little training down in Australia for another run at the WCT. His new edit really is proof that he belongs in elite company.  

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